A video featuring Robert B. Cialdini (the author of Influence) shows him making the bold claim that the principles laid out in the book will help you to influence the toughest audience of all: your own children. While not everyone has children, everyone does interact with people that they would like to influence. Whether that’s as simple as getting your coworker to stop taking your pens, or as tough as getting your spouse to quit smoking.

 Influence features six different methods of persuasion that you can ethically use in day to day life. A few of these include social proof and reciprocity. Cialdini claims that by applying these six principles you’ll be able to influence other people in a positive manner, while still getting what you want. No matter what line of work you’re in, Influence will be able to provide you with strategies to increase your personal effectiveness.

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 Learn More: Influence: The Psychology of Persuasion, Revised Edition by Robert B. Cialdini