A Boston Globe best book of the year, Incognito dives below the level of your conscious thought and into the unconscious. What makes the book fascinating is that David Eagleman examines how our subconscious affects us and our actions, from taking drugs to cheating on our spouse. This gives the book a greater appeal to the average reader if Eagleman had simply written from a purely scientific point of view.
While the examples are fascinating, it’s also a scientifically accurate work, and one that has been incredibly well received and well reviewed by a variety of different publications. If you enjoy reading Malcolm Gladwell, you are bound to enjoy Incognito.
Learn More: Incognito: The Secret Lives of the Brain by David Eagleman