Influence: The Psychology of Persuasion, Revised Edition by Robert B. Cialdini
A video featuring Robert B. Cialdini (the author of Influence) shows him making the bold claim that the principles laid out in the book will help you to influence the toughest audience of all: your own children. While not everyone has children, everyone does interact with people that they would like to influence. Whether that’s as simple as getting your coworker to stop taking your pens, or as tough as getting your spouse to quit smoking. Learn More