How to Lie With Statistics by Darrell Huff
Even though How to Lie With Statistics may be dated, that doesn’t mean that the message no longer applies. In the book, Darrell Huff explains how marketers, large companies, and other gurus use statistics to cover up, over simplify, and fabricate the truth. Huff shows the reader that seemingly harmless statistics can be used to hide problems, create a false image, or draw cause and effect relationships where there isn’t any direct effect.
This is a great book to read if you’d like to gain a better understanding of how the statistics we’re inundated with everyday are formulated. It seems like everything from dishwasher soap to the latest Mercedes is marketed with some kind of data backing it up. Understanding how these numbers are created, and why they don’t mean anything at all, can go a long way towards improving your understanding of the world.
Learn More: How to Lie With Statistics by Darrell Huff